Understanding Cookies:

• What Are Cookies? Cookies are small files that websites place on users’ devices (such as computers, smartphones, or tablets) when they visit the site. These files serve various purposes, including remembering preferences, storing login information, and tracking user activity on the site.
• Types of Cookies:
  • Session Cookies: Temporary cookies erased when the browser is closed. They track activities during a browsing session (e.g., items added to a shopping cart).
  • Persistent Cookies: Remain on the device even after the browser is closed. They store login info, preferences, and other data for future visits.
  • Third-Party Cookies: Set by domains other than the one being visited, often used for advertising and tracking.

AI and Cookies:

• Are Cookies Artificial Intelligence? No, cookies themselves are not AI. They lack the ability to learn, reason, or make decisions autonomously. Instead, they’re fundamental to how websites function and how data is collected and utilized on the internet.
• Role in AI Ecosystem:
  • While not AI, cookies provide data that AI algorithms can use to deliver personalized experiences on websites.
  • AI-powered features like recommendation engines and chatbots benefit from the data collected by cookies.

Replacing Cookies with AI:

• Google’s Approach:
  • Google aims to phase out third-party cookies in Chrome and replace them with privacy-preserving tools within its “Privacy Sandbox.”
  • The initiative includes AI-based alternatives to cookies.
• AI Advertising:
  • AI can process real-time user data (search history, preferences, demographics) to personalize ad recommendations without collecting personally identifiable information (PII).
  • Contextual advertising powered by AI is gaining traction.

Cookie Policy:

• Ensure your website has a clear and comprehensive cookie policy that explains:
  • What cookies you use.
  • How you collect, use, and protect user data.
  • How users can manage cookie preferences.